{"schemaVersion":"1.20.0","releaseDate":"2026-08-28","title":"Daruma Atlas public evidence measurement contract","canonicalUrl":"https://darumaatlas.com/data/measurement-contract.json","measurementPlanUrl":"https://darumaatlas.com/editorial#data-now-title","currentState":"ready-no-public-observations","analyticsProvider":"none","publicObservationStarted":false,"persistentVisitorIdentifier":false,"summary":{"kpis":8,"browserEvents":43,"eventRules":1,"minimumWindowDays":30},"browserEvents":["atlas_page_view","buying_route_outbound","choose_intent_open","compare_3d_load","daruma_city_route_open","daruma_city_source_open","daruma_definition_action_open","daruma_definition_source_open","daruma_diy_route_open","daruma_diy_source_open","daruma_english_source_open","daruma_eye_stage_source_open","daruma_game_boundary_source_open","daruma_goal_buying_open","daruma_goal_color_open","daruma_goal_source_open","daruma_kids_safety_source_open","daruma_kit_source_open","daruma_location_route_open","daruma_location_source_open","daruma_museum_route_open","daruma_museum_source_open","daruma_placement_source_open","daruma_price_source_open","daruma_provenance_source_open","daruma_retirement_source_open","daruma_set_route_open","daruma_set_source_open","edition_candidate_open","edition_interest_select","evidence_source_outbound","festival_official_outbound","painting_art_source_open","portable_daruma_source_open","regional_types_path_open","reuse_brief_download","reuse_intent_change","reuse_policy_download","reuse_scope_link_copy","source_coverage_outbound","source_outbound","visit_official_outbound","workshop_source_open"],"eventRules":[{"event":"edition_interest_select","trigger":"A native radio control changes to a different checked format on one regional file.","repeatHandling":"Re-activating the already checked format emits no change event. Switching formats can emit another event and must not be treated as another person.","durability":"The current owner build creates a temporary browser event only; no approved analytics provider or persistent visitor identifier is connected.","boundary":"The event is not an order, preorder, reservation, waiting-list entry, unique visitor, qualified lead or rights clearance."}],"kpis":[{"id":"nonbrand-search-discovery","question":"Are people discovering Daruma Atlas before they know its name?","signals":[{"source":"search-console","name":"non_brand_impressions"},{"source":"search-console","name":"non_brand_clicks"}],"calculation":"Report impressions, clicks and click-through rate for non-branded queries by landing-page cluster.","launchDecision":"Choose the next content update from observed query and landing-page gaps, not another autocomplete-only page.","minimumWindowDays":30,"target":"Establish the first public baseline before setting a numeric growth target.","boundary":"Search Console verification, indexing and public query data do not exist yet."},{"id":"regional-file-exploration","question":"Does the atlas lead readers into a regional evidence file?","signals":[{"source":"browser-event","name":"regional_types_path_open","where":"path=browse|compare|identify"},{"source":"browser-event","name":"daruma_definition_action_open","where":"route=regional-types|ritual-rules|japanese-name"},{"source":"browser-event","name":"choose_intent_open","where":"intent=identify|goal"},{"source":"browser-event","name":"daruma_goal_color_open","where":"purpose=love|health|fertility|fallback"},{"source":"browser-event","name":"atlas_page_view","where":"page_group=regional"},{"source":"browser-event","name":"atlas_page_view","where":"all content page groups"}],"calculation":"Report the three regional-type path opens and the three definition next-actions, then divide regional page-view events by all content page-view events.","launchDecision":"If the ratio is weak, improve the answer-to-file handoff before adding more regional objects.","minimumWindowDays":30,"target":"At least 35 regional page-view events per 100 content page-view events.","boundary":"This is an event ratio, not a unique-visitor conversion rate; repeat views can appear more than once."},{"id":"comparison-3d-intent","question":"Do comparison readers judge the interactive 3D transfer worth loading?","signals":[{"source":"browser-event","name":"compare_3d_load","where":"state=interactive"},{"source":"browser-event","name":"atlas_page_view","where":"page_group=compare"}],"calculation":"Interactive comparison-load events divided by comparison page-view events.","launchDecision":"If the ratio is weak, strengthen the static difference answer before increasing model weight or animation.","minimumWindowDays":30,"target":"At least 15 interactive comparison loads per 100 comparison page-view events.","boundary":"The ratio measures explicit load intent, not whether a person understood the visual difference."},{"id":"evidence-verification","question":"Do readers follow a claim into its responsible source?","signals":[{"source":"browser-event","name":"evidence_source_outbound"},{"source":"browser-event","name":"source_outbound"},{"source":"browser-event","name":"source_coverage_outbound"},{"source":"browser-event","name":"daruma_eye_stage_source_open"},{"source":"browser-event","name":"painting_art_source_open"},{"source":"browser-event","name":"daruma_definition_source_open"},{"source":"browser-event","name":"daruma_english_source_open","where":"source=jnto-takasaki|government-online"},{"source":"browser-event","name":"daruma_placement_source_open"},{"source":"browser-event","name":"daruma_goal_source_open"},{"source":"browser-event","name":"daruma_game_boundary_source_open"},{"source":"browser-event","name":"daruma_diy_route_open","where":"route=blank-kit|workshop|traditional-process"},{"source":"browser-event","name":"daruma_diy_source_open","where":"source=jo-nakashima|canon-paper-craft"}],"calculation":"Report source-exit event counts by page, regional file, claim and source type, including the basic-definition, English-name distinction, placement-source comparison, museum-record, Daruma-san game-boundary and DIY paper-source exits; report DIY project routes separately from source exits.","launchDecision":"Use weak or concentrated verification paths to improve source labels and claim placement.","minimumWindowDays":30,"target":"Establish a public baseline; do not treat an outbound click as agreement, review or citation.","boundary":"A source exit records intent to inspect evidence, not what the visitor read or concluded on another site."},{"id":"japan-travel-handoff","question":"Does cultural research continue into a responsible Japan travel source?","signals":[{"source":"browser-event","name":"visit_official_outbound"},{"source":"browser-event","name":"festival_official_outbound"},{"source":"browser-event","name":"workshop_source_open"},{"source":"browser-event","name":"daruma_retirement_source_open"},{"source":"browser-event","name":"daruma_city_route_open","where":"city=tokyo|osaka|kyoto|nara; route=primary|context"},{"source":"browser-event","name":"daruma_city_source_open","where":"city=tokyo|osaka|kyoto|nara"},{"source":"browser-event","name":"daruma_museum_route_open","where":"place=shorinzan-display|takasaki-planned|katsuoji-temple|daruma-land"},{"source":"browser-event","name":"daruma_museum_source_open","where":"place=shorinzan-display|takasaki-planned|katsuoji-temple|daruma-land"}],"calculation":"Report city and museum-status route opens separately from responsible source exits, then report official travel-source exits by city, museum-search place, regional file, stop, festival and workshop.","launchDecision":"Prioritise current local handoffs that readers use; do not copy live schedules or prices into the atlas.","minimumWindowDays":30,"target":"Establish a public baseline before referral or itinerary expansion.","boundary":"An exit is not a booking, visit, purchase, accessibility confirmation or affiliate conversion."},{"id":"responsible-buying-handoff","question":"Which buying question leads readers to inspect the responsible live owner?","signals":[{"source":"browser-event","name":"buying_route_outbound"},{"source":"browser-event","name":"daruma_price_source_open"},{"source":"browser-event","name":"daruma_kit_source_open"},{"source":"browser-event","name":"daruma_kids_safety_source_open","where":"source=cpsc-small-parts|jta-st-mark"},{"source":"browser-event","name":"portable_daruma_source_open"},{"source":"browser-event","name":"daruma_provenance_source_open"},{"source":"browser-event","name":"daruma_set_route_open"},{"source":"browser-event","name":"daruma_set_source_open"},{"source":"browser-event","name":"daruma_location_route_open"},{"source":"browser-event","name":"daruma_location_source_open"},{"source":"browser-event","name":"daruma_goal_buying_open"}],"calculation":"Report route and source-exit events by fixed buying route, dated price example, home-painting kit, child-safety framework, portable-object category, set intent, location route and provenance evidence level. Keep the object, set, location and source IDs separate.","launchDecision":"Improve the buying distinction that readers verify most; do not infer a sale, preference or commission from an outbound click.","minimumWindowDays":30,"target":"Establish a public baseline before considering any owner-approved referral or commerce experiment.","boundary":"A source exit is not a unique person, qualified lead, seller endorsement, affiliate conversion, order or revenue."},{"id":"rights-cleared-edition-gate","question":"Is one exact regional study and format worth a rights and sample investigation?","signals":[{"source":"browser-event","name":"edition_candidate_open","where":"model=takasaki|mihara|matsukawa; format=tshirt"},{"source":"browser-event","name":"edition_interest_select"},{"source":"approved-analytics-provider","name":"public_unique_visits"}],"calculation":"Report central candidate opens separately, then count regional-file selections by exact model-format pair after excluding internal and repeated traffic under an approved provider policy.","launchDecision":"Use candidate opens to improve the comparison path; open rights, supplier-cost and sample work for only the first selected pair that clears every demand threshold.","minimumWindowDays":30,"target":"At least 2,000 public unique visits, 50 total selections and 20 selections for one exact model-format pair.","boundary":"A candidate open or radio selection is not a unique person, order or preorder. No product, price, checkout, rights clearance or supplier has been approved."},{"id":"reuse-route-intent","question":"Which exact reuse boundary is worth turning into a real, rights-cleared offer?","signals":[{"source":"browser-event","name":"reuse_intent_change"},{"source":"browser-event","name":"reuse_policy_download"},{"source":"browser-event","name":"reuse_scope_link_copy"},{"source":"browser-event","name":"reuse_brief_download"}],"calculation":"Report authored reuse-route selections, policy downloads, copied links and prepared briefs by fixed use ID. Keep each action and each use separate.","launchDecision":"Improve the most-inspected boundary first; do not create a price or licence until a named use, rights route and qualified conversation exist.","minimumWindowDays":30,"target":"Establish a public baseline. Require a real qualified conversation before treating any route as commercial validation.","boundary":"A selection, copy or download is not a unique person, inquiry, permission request, qualified lead, licence, contract or revenue."}],"boundary":"Owner-only events are QA, not demand. Event counts are not unique people, visits, bookings, citations, reviews, permissions, orders or revenue unless a later approved measurement source explicitly proves that state."}